Spectrum Reach (formerly Charter Communications) has partnered with Media Communications Class on an exciting project this spring. Executives offered the class the unique opportunity to write, pitch and potentially produce commercials that will be placed on Charter Cable.
"Spectrum Reach Advertising Executive Christine Erb and Creative Services Account Planner Alison Manka met with the CPHS Media Class a few weeks ago and proposed the project and students were thrilled," shared Media Communications Teacher, Cathy Mebes.
Erb shared that students would be broken into 5 groups and would have full creative control of commercial spots for Bright's Candies, Lost Boardroom, GESA Credit Union, Wingman Restaurant and Blazing Guitars. Students rose to the challenge, doing research on each business, examining their past and current advertising trends and visiting the businesses. Today students pitched 5 very creative commercial concepts and even created slogans/tag lines that we feel could be used by the businesses for years to come. “What an incredible experience for our students. Not only are students gaining business, marketing, public relations, advertising experience in Media Communications but their projects will serve as a beneficial portfolio piece and asset to their resume." added Mebes.
The next step will be to invite the business owners into the classroom for students to pitch their commercials. If chosen, students will work with Spectrum Reach Producers, Videographers and Editors to create their commercials.
Also joining the panel today was KHSS/KGDC Radio Owner Rod Fazzari and Banner Bank Assistant Vice President and Marketing Manager Jessica Peters. Mebes added that she feels it important to facilitate those connections with the business community and invite them into the classroom so students can learn from them as well. Today we had professionals from Radio, TV and Print Marketing/Advertising. We are grateful to have the support of our community as they have so much knowledge, experience and encouragement to offer our students. Today our panel of professionals were so impressed with the pitches that they each gave a standing invitation to Media students for internships, job shadowing opportunities and jobs after college.Wow, Go Hawks!